As industry consolidation threatens both creative and technological independence, we're committed to building and protecting alternatives that serve artists and rightsholders.
First and foremost, we're a record label and publisher. We believe in creating music and technology on our own terms. We are 100% bootstrapped and self-funded, meaning we're not beholden to any outside investors.
We build and maintain technology that powers our music operations. Now we're expanding our tech stack to empower other rightsholders. By sharing these tools, we're ensuring that the future of music technology remains independent.
Our flagship record label, pioneering creator-friendly music licensing. After years of being dormant, we're relaunching Ninety9Lives in 2025.
A Seattle-based band fusing dark pop, indie and future nostalgia. Helping shape and refine our artist-first approach to rights management and distribution.
Our solution for uncovering trapped royalties, managing catalog (master and publishing) and recovering black box revenue.
Our founding team has a proven track record of building and scaling successful music and technology companies. Together, we co-founded Ninety9Lives (in 2015) and Pretzel (in 2017), both of which we sold in 2021.
In early 2025, we reacquired Ninety9Lives. We're excited to breathe new life into the label and continue to build technology that empowers ourselves and other rightsholders.
With over 20 years of technology experience. Deep expertise in music technology, rights management, and robust scalable systems.
Food enthusiast and Twitch content creator with deep experience in music licensing, rights management, and day to day operations.
Serial entrepreneur with many successful ventures. YouTube creator with over 24M subscribers globally.
Systems Director at Sub Pop Records, former Chairwoman of the board of A2IM. Bringing deep expertise in label and publishing operations and industry leadership.
Want to partner with us or learn more? Drop us a line.